How it works

Minutes to your first posts. Five seconds a post after that.

unfold plans, makes and posts your Instagram content. You stay in control of every post until you decide you don't need to be.

Start free
01

Paste your website or Instagram handle

No forms to fill. We read your site and profile and work out who you are, what you sell, and how you look.

  • Your colours, logo and font, picked up automatically
  • A one-line “what we do” you can edit
  • A content plan with the kinds of posts that suit your business
02

Sign up and see your first posts

Create your free account and your first posts appear minutes later, drafted in your look. Connect your Instagram business or creator account when you're ready for them to go out.

  • Real photos from your site, not stock images
  • Short captions with a clear next step: DM, WhatsApp, book or visit
  • A rolling plan that keeps filling itself 45 days ahead
03

Approve from your email or the app

Each post comes to your email with the picture, caption and time, and a one-tap approve link, no login needed. Or open the app and go through the week in one go.

  • Approve: it goes out on time
  • Change: tell us what to fix in your own words
  • Skip: no hard feelings, we’ll plan something else

Coming soon: approve on WhatsApp by replying with a number.

Earned autopilot

Autopilot is something we earn, not something we assume.

Posts only start going out on their own after you’ve seen that they’re right. You can switch back anytime.

  1. You approve every post

    Every post waits for your tap, from your email or the app. Nothing goes out without you.

  2. We earn your trust

    When 8 of your last 10 posts went out exactly as made, we'll ask if you'd like to turn on auto-publish.

  3. Auto-publish, with a safety net

    You can still pull any post before it goes out, from your email or the app. Two rejections and we go back to asking.

Grow one step at a time

We only suggest the next step when your numbers say it’s worth it.

No upsell for the sake of it. Each step unlocks when your own results show it will pay off, and we tell you why.

  1. Start here

    Instagram on autopilot

    2 to 7 posts a week plus stories, in your look, approved from your email or the app.

    From day one
  2. Step 2

    Boost your best post

    One tap to put ₹500 behind a post that's already working. Spend goes on your own Meta account, and we charge nothing extra.

    When a post reaches 2× your usual audience
  3. Step 3

    Paid campaigns

    Campaigns planned for you inside a monthly cap you set. You approve before a rupee is spent.

    When boosts bring you messages at a good price
  4. Step 4

    Google & AI search

    Content that helps Google, ChatGPT and Gemini recommend you for “best ___ near me”.

    Only if people actually search for what you sell

Your order depends on your business; this is the usual one.

Questions, answered

Will my posts look like AI made them?

We start from your website and Instagram: your real colours, logo, font and photos. Every post passes a quality check for spelling, logo and fit with your brand before you ever see it. If a post isn't good enough, it doesn't reach you.

Do I have to approve every post?

At the start, yes. Nothing goes out without your tap. Once 8 of your last 10 posts went out exactly as made, we'll offer auto-publish. You can still pull any post before it goes out, from your email or the app.

Which platforms do you post to?

Instagram, posts and stories. You can also cross-post to Facebook if you like. We'd rather do one platform really well than five badly.

What do I need to start?

Your website, and an Instagram business or creator account to connect when you want posts to go out. You see your first posts minutes after you sign up.

Is ad spend included?

No. When you boost a post or run a campaign, the spend goes on your own Meta ad account with a cap you choose. We don't charge anything on top for boosts.

Can I approve posts on WhatsApp?

Coming soon. Today every post comes to your email with a one-tap approve link, and waits for you in the app.

Big ideas. Steady growth.

Paste your website and see your first posts minutes after you sign up.

Less to do.
More business.